Ever stood in an aisle frozen by choices? That’s decision fatigue—when your brain short-circuits from too many options. Whether it’s picking a toothpaste or replying to texts, every tiny choice drains your prefrontal cortex like a dying battery. We think we crave variety, but too much clutters clarity. This blog explores the psychology behind why more isn't always better—and how simplifying choices might just be the smartest decision you make today.