Ever stood in an aisle frozen by choices? That’s decision fatigue—when your brain short-circuits from too many options. Whether it’s picking a toothpaste or replying to texts, every tiny choice drains your prefrontal cortex like a dying battery. We think we crave variety, but too much clutters clarity. This blog explores the psychology behind why more isn't always better—and how simplifying choices might just be the smartest decision you make today.

You’re not choosing. You’re being chosen—for a product, a belief, a behavior. From ancient cave paintings to today’s AI-curated feed, marketing has evolved into a mind game, and your brain is the playing field. In this blog, I explore how modern media, social platforms, and even seemingly harmless “limited offers” hijack our psychology. With insights from my recent trip to Meghalaya—where silence sells nothing—I unpack how your mind gets tricked every day.

Unveil the true power of hypnotism: Beyond myths to a science of mind that transforms and heals.