Ever stood in an aisle frozen by choices? That’s decision fatigue—when your brain short-circuits from too many options. Whether it’s picking a toothpaste or replying to texts, every tiny choice drains your prefrontal cortex like a dying battery. We think we crave variety, but too much clutters clarity. This blog explores the psychology behind why more isn't always better—and how simplifying choices might just be the smartest decision you make today.

We all have that one thing we run to when life hits a nerve — a cup of chai, a reel marathon, or a road trip to nowhere. Emotional anchors help us pause, breathe, and feel safe. But what starts as comfort can quietly become control. This blog dives into the psychology of emotional anchors, their hidden power, and why mindful use can ground you — while mindless reliance might just drown you.

Ever wondered if your decisions are really yours? From biscuit cravings to deep-seated fears, much of what we think is “us” is actually inherited — from ancestors, evolution, and environments we didn’t choose. This blog peels back the layers of DNA, habits, and subconscious wiring to ask a powerful question: How much of you is actually you? With humor, science, and soul-searching, it’s a journey through biology, behavior, and the quiet hope of change.

Dopamine is the spark that keeps you moving and reaching for more. It’s what made our ancestors chase wild prey and what now drives us to chase likes, endless scrolling, and bigger thrills. But the same force that fuels your ambition can also trap you in cycles of addiction. In this blog, we’ll explore how to understand dopamine’s rhythm, reset it, and rediscover the quiet joy of simply being alive.

Are we truly in control, or just riding a prewritten script? This blog explores the tug-of-war between free will and determinism — with brain science, traffic rage, dream logic, and philosophical mischief. From morning tea to subconscious scrolling, discover why your choices might not be yours… and why that’s oddly freeing.

This blog unpacks how your brain turns calm into chaos—one emotion, one hormone at a time. From vacation vibes to survival mode, discover the six emotional stages, what drives them, and how to reset your inner state. It’s science, wit, and mind training rolled into one insightful read.

You’re not choosing. You’re being chosen—for a product, a belief, a behavior. From ancient cave paintings to today’s AI-curated feed, marketing has evolved into a mind game, and your brain is the playing field. In this blog, I explore how modern media, social platforms, and even seemingly harmless “limited offers” hijack our psychology. With insights from my recent trip to Meghalaya—where silence sells nothing—I unpack how your mind gets tricked every day.